Cristiano Ronaldo arrives to crowd fanfare at Juventus

The world’s most famous summer signing showed up for his Juventus medical in style on Monday to a throng of new supporters in Turin holding signs, waving banners and singing songs.

Donning a suit ensemble befitting of a Milan runway, Cristiano Ronaldo may be the player most prepared – at the very least from a sartorial sense – to ever play in Italy.

The club known as “The Old Lady” is already reaping the commercial benefits of signing the player known as CR7: Yahoo Italy noted lines around the block at the Juventus store in Milan last week, and estimated jersey sales of 520,000 in the first 24 hours of their release.

Ronaldo himself is no stranger to selling clothing. He was previously dubbed one of the “most stylish men alive” by GQ magazine, and has his own CR7 brand of men’s and boyswear.

His official unveiling to the Bianconero faithful is set to follow later on Monday.

Juventus completed the transfer last week for a reported fee of $117 million. The four-year deal secures a reported annual package of $35 million for the 33-year-old marksman.

The move follows a nine-year spell in La Liga where Ronaldo led Real Madrid to just two league titles. But his legacy at the club was cemented by a magical run of four Champions League victories over the past five years, as well as a mind-boggling 311 goals in 292 appearances.

Juventus, on the other hand, is enjoying a record run of seven Serie A titles in a row peppered with European frustration.

The Turin club has lost two Champions League finals over the past four years – including a 4-1 thumping at the hands of Real Madrid in 2017, with Ronaldo scoring twice.

It was also knocked out by Madrid in the Champions League quarterfinal last April, with Ronaldo scoring one of the most memorable goals of his career – a leaping bicycle kick that froze both former Juve captain Gianluigi Buffon in goal and the entire Juventus home crowd.

Cristiano Ronaldo arrived at Juventus' medical center in Turin on Monday ahead of the official announcement of his deal. The Portuguese star was signed by the Italian Serie A giants last week for a reported fee of $117 million.

The 33-year-old former Real Madrid and Manchester United goalscorer arrived in Turin dressed in a fitted suit. Previously dubbed one of the "most stylish men alive" by GQ magazine, the footballer has his own CR7 brand of menswear.

Juventus is already reaping commercial rewards from Ronaldo's signing, with a reported estimate of 520,000 replica jerseys flying off the shelves and online. This photo shows a saleswoman folding the famous No. 7 jersey at Juventus' flagship Turin store on July 11, the day after the deal was announced.

In a 2015 survey, Juventus was revealed by a wide margin as the Italian team most loved -- and hated -- by football supporters. That polarization is set to continue with the signing of Ronaldo, with one Italian trade union calling a strike at the Fiat Chrysler car manufacturing plant as an act of protest. Juventus' president is Andrea Angelli, whose family also has shares in the automotive giant.

However, local business owners in Turin have jumped on the Ronaldo bandwagon. Mister Leonardo, from Miretti's ice-cream shop in downtown Turin, created a CR7 ice cream flavor made with Ginja Lisboa, a typical Portuguese sour cherry liqueur, and chocolate flakes.

A crowd of Juventus supporters waited for their star signing Ronaldo to show up for his medical on Monday morning in Turin. Juventus is on a record run of seven Serie A titles in a row, but has not won the Champions League since 1996.

Headlines in the Italian papers on July 11, 2018 -- the day after Ronaldo's signing -- highlighted his reported $117 million transfer fee and $35 million annual salary.

Ronaldo celebrated his fourth Champions League victory in five years with Real Madrid last May after defeating Liverpool in Kiev, Ukraine. Ronaldo also won a Champions League title with Manchester United in 2008.

Ronaldo scored one of the most memorable goals of his career against Juventus: A mesmerizing bicycle kick in the 2018 Champions League quarterfinal played in Turin on April 3.

Cristiano Ronaldo's unveiling at Juventus

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READ: Is Ronaldo transfer worth it?

‘Bring us the Champions League’

No wonder some of those Juve fans that had gathered outside the Allianz Stadium were singing “Ronaldo, bring us the Champions (League).”

The club will no doubt lean on its splashy new singing to reverse its European fortunes – though Ronaldo will be joined by other Juve newcomers.

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The Turin club has also recently signed fellow Portuguese player Jo?o Cancelo, a right back from Valencia, for a reported fee of $48 million, Brazilian striker Douglas Costa from Bayern Munich for nearly the same figure, and goalkeeper Mattia Perin from Genoa for a reported $14 million, while Emre Can has joined on a free transfer from Liverpool.